Work
Much of my work has sat between Product, Marketing, Operations, Legal, Compliance and regional teams, particularly where a complex launch or business problem needs to be translated into a clear plan and delivered across multiple functions.
A detailed look at one of the most complex regulatory go-to-market programmes I worked on at Binance.
A multi-month programme translating a new UK regulatory regime into product controls, customer journeys, content governance and marketing operations across a global crypto platform.
Read case studyAdditional projects will be expanded into full case studies as the portfolio develops.
Creating a repeatable system connecting Product, Product Marketing and specialist Growth teams across a growing portfolio of financial products.
Read case studyUsing behavioural segmentation, VIP proposition design and commercial incentives to deepen high-value customer relationships across a multi-asset platform.
Read case studyActivating major sports and entertainment partnerships across Cristiano Ronaldo, Formula 1 and The Weeknd through digital collectibles, fan participation and live experiences.
Read case studyHelping originate the connection between Litecoin Foundation and UFC, then supporting the partnership through education, community communications and post-campaign analysis.
Read case studyExperience across global crypto, fintech and consumer financial products.
The common thread is cross-functional execution: shaping the proposition, building the plan, aligning stakeholders and getting it into market.