ILIR LARO

Turning complex financial products into clear go-to-market, growth and operational strategies.

Currently at Coinbase. Previously Crypto.com, Uphold, Binance and Litecoin Foundation.

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Ilir Laro speaking on a panel

EXPERIENCE ACROSS

Coinbase crypto.com BINANCE Uphold LITECOIN FOUNDATION

PRESS & MEDIA

SELECTED WORK

A record of the products, launches and
operating models I’ve helped build.

01
BINANCE

Building the UK Financial
Promotions operating model

Regulatory strategy  ·   Product governance  ·   Operations

View case study
02
CRYPTO.COM

Building a scalable
global GTM framework

Product marketing  ·   GTM  ·   Growth

View case study
03
UPHOLD

Retention, card value
and consumer growth

Lifecycle  ·   Proposition  ·   Retention

View case study

EXPERIENCE

Career

2026 - PRESENT Coinbase Growth & Operations 2025 - 2026 Crypto.com VP, Product Marketing 2024 - 2025 Uphold VP, Consumer 2020 - 2024 Binance Director, Integrated Marketing & Campaigns 2018 - 2019 Litecoin Foundation Associate, Community Manager

BLOG

Writing, observations and things I’m
exploring.

01 CRYPTO Why crypto products still have a distribution problem 6 min 02 PRODUCT What product teams can learn from prediction markets 6 min 03 PERSONAL Building my own corner of the internet 5 min
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ADVISORY

Work with me.

I work with founders and leadership teams across crypto, Web3 and fintech on practical growth problems, from taking a product to market to entering new markets.

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ABOUT

Beyond the CV.

A little more about where I came from, what shaped me and what I want to build next.

About me